Advertising and Media: Unit Overview

Advertising and mass media is a unit often found in Upper Elementary PYP programs.  As the school librarian, I’ve found this a perfect unit to practice some key information literacy skills involving both note-taking and persuasive writing.  I’ve also found this to be an ideal unit to integrate technology.  After learning how ads are made, students use Animoto (free version) to create a short book trailer.  I’ve used this lesson series in two different international schools and it is quite effective.  The kids are so proud of their work!  I’ve even had a group of boys form an after-school movie making club based on their success with the trailer project.  Get the tech organized and give your kids a powerful learning experience with these library integration lessons linked to advertising and media.